Formed in 1995 with the acquisition of the Longboat Observer, the family-owned and operated Observer Media Group Inc. has grown into a multimedia company with 13 newspapers, eight websites, three quarterly lifestyle magazines and more than 125 employees serving multiple communities around Florida. The company’s portfolio of newspapers includes four free community weeklies serving the Sarasota-Bradenton, Fla., market — Longboat Observer, East County Observer, Sarasota Observer and Siesta Key Observer; three free weeklies serving the east coast markets of Palm Coast/Flagler County, Ormond Beach and Port Orange, near Daytona Beach — Palm Coast Observer, Ormond Beach Observer and Port Orange Observer; Plant City Times & Observer, serving Plant City between Tampa and Lakeland; and the West Orange Times & Observer, Windermere Observer and Winter Park-Maitland Observer, serving the communities of Winter Garden, Windermere, Ocoee, Winter Park and Maitland in Orange County; the Business Observer, a paid-circulation weekly with subscribers extending from Tampa to Naples; and the Financial News & Daily Record, a five-day-a-week, paid-circulation daily serving Greater Jacksonville. The company’s associated websites include YourObserver.com, PalmCoastObserver.com, OrmondBeachObserver.com, PortOrangeObserver.com, PlantCityObserver.com, OrangeObserver.com, BusinessObserverFL.com and JaxDailyRecord.com. Season magazine is the quarterly arts and social guide, and LWR Life is a quarterly, coated-stock magazine distributed in Lakewood Ranch in partnership with Schroeder-Manatee Ranch. Altogether, the company’s newspapers, magazines and websites reach more than 835,052 readers a week.