Florida Public Relations Association honors Sheryl Vieira of Caldwell Trust Company
with two awards at annual statewide Golden Image Awards Gala
FOR IMMEDIATE RELEASE: November 11, 2020
Contacts: Jo Morello, 941.587.8290;
Sheryl Vieira, Caldwell Trust Company, 941.493.3600
VENICE, FL: Florida Public Relations Association honored Sheryl Vieira, vice president of marketing and PR with Caldwell Trust Company, during its Golden Image Awards Gala, held virtually this year. The statewide organization recognizes outstanding work by public relations professionals, including best practices and campaigns in public relations and communications. FPRA honored Vieira for her achievements on behalf of Caldwell Trust Company, in support of the not-for-profit organization InStride Therapy.
The Sarasota County-based InStride Therapy has teamed with Easter Seals to provide equine-based therapy to benefit the physical, mental, and emotional wellbeing of its clients. “InStride’s slogan, ‘Horses Help Humans,’ says it all,” Vieira said. “Their activities are a perfect fit for ‘Caldwell Cares,’ a philanthropic program through which Caldwell Trust Company and its staff donate time and treasure to support local organizations.”
FPRA recognized Vieira’s work in chairing “Black Tie and Blue Jeans, An Equestrian Gala,” a highly successful fundraiser for InStride, with two awards: the Judges’ Award, presented for an outstanding entry that achieves maximum results with a minimum amount of money, and the Award of Distinction, which designates entries that meet FPRA’s rigorous standards of excellence.
“Our mission is dedicated to reaching new heights for those we serve,” said Tom Waters, Easterseals Southwest Florida president and CEO said. “We get there through the selfless generosity of community leaders who help us fund our programs. Through Sheryl’s vision, the 2019 Black Tie & Blue Jeans gala surpassed our goals and set the bar for future events. We couldn’t be more proud of the recognition her achievement received from FPRA.”
“I am humbled to work with a company that supports our community initiatives and especially honored that Caldwell has been able to support InStride Therapy with its mission,” Vieira said. “It’s truly gratifying that FPRA has recognized the value of our contribution.”
To learn more about InStride Therapy, visit https://www.instridetherapy.org or call 941.412.9333. To reach Sheryl Vieira, call 941.943.3600 or email Sheryl@ctrust.com.
Caldwell Trust Company is an independent trust company chartered in the state of Florida, with offices in Venice and Sarasota. Established in 1993, the firm currently manages over $1 billion in assets for clients throughout the United States. The company offers a full range of fiduciary services to individuals including services as trustee, custodian, investment adviser, financial manager and personal representative. Additionally, Caldwell manages 401(k) and 403(b) qualified retirement plans for employers. Long recognized for its family-oriented culture, its strong commitment to the highest ethical standards, and its conscientious corporate citizenship, Caldwell Trust Company has donated over $1 million to local nonprofit organizations, especially those that focus on youth and social causes.
PHOTO CUTLINE, Caldwell & FPRA:
Tom Waters, Easterseals Southwest Florida president and CEO, poses with Sheryl Vieira, vice president of marketing and PR with Caldwell Trust Company, at “Black Tie and Blue Jeans, An Equestrian Gala,” a fundraiser for Sarasota-based InStride Therapy. Easterseals partners with InStride in operating its programs and Vieira chaired the fundraiser. The Florida Public Relations Association has honored Vieira with two awards for her significant contributions to the success of the Gala.