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Squeeze Now Open in Sarasota An App-Based Massage Experience from the Founders of Drybar Kristina Sparacino 352.427.2108 info@kristinasparacino.com Squeeze opened on Friday, July 12th, 2024, in Fruitville Commons, east of I-75 at 3070 Fruitville Commons Blvd. The Sarasota partners opening the high-end shop say the area is a perfect fit for the new venture. “Sarasota is a place where people believe in the value of health and wellness, but also want a true, upscale personal experience, and Squeeze makes it possible for people to have all of that, more easily than ever,” said Sloane Bellante, operating partner of Squeeze Sarasota. Squeeze’s innovation is in how it seamlessly bridges an on-demand mobile app and an in-person massage experience, Bellante said. Every element of the guest experience is curated to be convenient, personalized, and hassle-free. Guests use the Squeeze app and website to book their massage and set their personalized preferences, which are reviewed by therapists before the appointment. When guests arrive at Squeeze, they will enter one of eight luxurious massage suites and can tap a “ready button” in the app to inform the therapist they are ready for the massage. A skilled, licensed therapist will provide a massage tailored to the guest’s preferences – from lighting and music to massage styles like deep tissue, heat therapy, percussion therapy, and aromatherapy, which have no additional charge. Afterward, guests pay, tip, rate, and review their experience via the Squeeze app. “Squeeze knows exactly what you want, and provides it to you, every time,” Bellante said. Bellante believes that Squeeze is also what Sarasota wants. “This region is growing, and innovative new retail businesses have been successful in finding a home here,” she said. “Squeeze is forward-thinking, fun, and vibrant, and the company is committed to a healthy culture that places employees at the core. We knew Sarasota needed this concept!” Squeeze was launched in Los Angeles in 2017 by Brittany Driscoll, vice president of Drybar, the popular national chain of blow-dry salons. Squeeze is now based in Nashville, Tenn., and has 15 shops open, with 98 in development. Bellante hopes to launch two more Squeeze locations in the greater Sarasota region, with the first Grand Opening event being held on Monday, August 26th, 2024 from 5:30 PM - 7:30 PM. Learn more | https://www.squeezemassage.com/appointment/location/22/more-info/sarasota Social Media | https://www.facebook.com/SqueezeSarasota https://www.instagram.com/squeeze_sarasota/