Attractions
Visit Sarasota County is the official tourism marketing entity and primary provider of visitor information for Sarasota County where tourism is the top industry.
Our mission is to make Sarasota County a better place by promoting our community on the world stage. Our foundation is a team of industry experts who work diligently to promote the area through advertising, sales, and marketing while also cultivating a local network of businesses ready to provide welcoming experiences.
We present our community as the ideal location for leisure visits, meetings, reunions, weddings, and sporting events. We provide targeted exposure with regional, national and global audiences, direct sales opportunities, visitor experience opportunities, free educational events, and extensive social media endeavors that feature local businesses.
Over 3 million visitors enjoyed our region in 2024, which translated to more than $4 billion in economic impact from tourism alone. Our partners-first philosophy means that over 500 businesses are first in line to welcome those visitors. Collectively, our tourism efforts mean new money is spent in our community which keeps a mix of visitors coming, businesses open, taxes lower, and residents employed all year long.
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