Description

How to Win More Business Without Being Pushy or Salesy

A 2-Part Sales Training Series for Sarasota Business Owners & Professionals

Selling today is harder than it used to be.

Decision-makers are busy. Buyers are skeptical. And most people don’t want to feel “sold.”

This two-part interactive sales training is designed to help business owners, professionals, and sales leaders simplify the sales process, from starting conversations to confidently closing deals.

Led by Eric Konovalov, founder of The Goal Guide and author of B2B Sales Secrets, this series blends mindset, strategy, and real-world application so participants leave knowing exactly what to do and how to do it.

Session 1: How to Get Meetings with the Right People
 (Even When They're Busy)

Wednesday February 25, 2026 from 9:00am - 1:00pm

Learn how to:
• Overcome fear and hesitation around prospecting
• Start conversations without sounding salesy
• Stand out and get meetings with the right people
• Use simple outreach strategies that actually get responses

Session 2: From Conversation to Commitment:
How to Close The Deal

Wednesday March 11, 2026 from 9:00am - 1:00pm

Learn how to:
• Lead sales conversations like a trusted advisor
• Ask powerful questions that uncover real needs
• Handle objections with confidence and professionalism
• Present solutions and close without pressure

Who This Is For

• Business owners and entrepreneurs
• Professionals responsible for generating new business
• Sales leaders and team members
• Anyone who wants to feel more confident selling

What Makes This Different

This is not theory or outdated scripts. It’s practical, interactive, and based on what works right now, and taught by someone actively selling every day.

Participants will leave with:
• Clear frameworks
• Practical language and questions
• Renewed confidence
• A repeatable sales process they can actually use

About our Speaker:

Eric Konovalov is a high-energy sales strategist, speaker, and coach who has a rare ability to make people lean in, laugh, and leave ready to take action.

A decorated U.S. Marine Corps veteran and former top-performing sales leader, Eric brings together military discipline, real-world business experience, and an infectious passion for sales. His approach reframes selling as something it was always meant to be: a meaningful way to help people solve problems, create value, and move forward with confidence.

As the founder of The Goal Guide and creator of Relentless Goal Achievers, Eric has trained and coached entrepreneurs, sales professionals, and leadership teams across industries. Whether he’s leading a local chamber workshop or delivering a multi-day corporate training, his message is the same: sales should feel human, intentional, and fun, not pushy, awkward, or exhausting.

What sets Eric apart is his ability to make complex sales concepts simple, practical, and immediately usable. His sessions are highly engaging, interactive, and grounded in real conversations sales professionals are having every day. Organizations regularly bring Eric back because participants don’t just feel motivated, they actually change how they sell.

Eric’s credentials include:

 • Author of B2B Sales Secrets

 • Host of the Relentless Goal Achievers Podcast

 • Founder, The Goal Guide

 • Board Member, SRQ Vets and Lakewood Ranch Community Activities

 • Certified Coach in DISC and Dr. Robert Cialdini’s Principles of Influence

When he’s not speaking or coaching, Eric is deeply involved in his community, mentoring veterans, supporting local initiatives, and spending time in Lakewood Ranch, Florida, with his wife Julia and their two sons, Max and Mikey.

Space is limited. Sign up today. Please contact Celeste Lloyd-Jones on [email protected] for any questions.