CEO Keith Povich leads expansion alongside Founder Craig Holliday and COO Patrick Graham, modernizing the 33-year-old legacy construction company.

SARASOTA, FL – March 30, 2026 – Holliday Group, a Florida-certified general contractor serving the region since 1993, announced a strategic leadership transition, resulting in strong growth for the firm. This increase follows a strategic ownership transition intended to scale current technology use to increase efficiency in the commercial and luxury residential divisions.

Entrepreneur and New CEO of Holliday Group, Keith Povich, joined the company in 2021 to drive expansion, officially acquired a majority ownership stake in 2025. Povich now leads the firm alongside Chief Operating Officer Patrick Graham and Craig Holliday.

Under the new structure, Craig has transitioned to Director of Business Development. This shift allows him to leverage three decades of local construction expertise to focus exclusively on client relationships and high-level project acquisition.

"Building Holliday Group from the ground up over the last 33 years has been a blessing with all the support of the Sarasota community. Partnering with Keith has unlocked a level of growth that is taking us to the next level," said Craig Holliday. “I am thrilled to focus my energy entirely on our clients so we can continue building landmark projects for the Sarasota community."

To sustain this momentum, Povich is aggressively modernizing the traditionally word-of-mouth lead funnel. The firm recently launched a comprehensive digital marketing campaign—anchored by a social presence and a modernized website—to scale acquisition across Florida’s competitive markets.

"When I joined Holliday Group, I saw a company with an unimpeachable 30-year reputation that was primed for scale," said Keith Povich, "Growing our internal processes while keeping costs low proves that combining traditional relationship-building with modern digital infrastructure works. This transition equips our team to take on much larger, more complex builds."

The firm’s expanded capabilities are highlighted by the recent completion of several restaurants in the Sarasota area and HEXROCK Climbing, a 34,000-square-foot state-of-the-art commercial facility that stands as Sarasota’s premier indoor climbing and fitness destination.

About Holliday Group – Founded in 1993, Holliday Group is a Florida-certified General Contractor headquartered in Sarasota. The firm specializes in commercial construction and custom luxury homes, delivering complex projects ranging from multi-use fitness facilities and restaurants to historic building conversions and office spaces. For more information, visit hollidaygroup.com.