SARASOTA, FL — JUNE, 2026 — Sarasota County Schools has entered contractual relationship with The School Advertising Company (SAC), a premier marketing firm specializing in connecting local businesses with educational communities. Under the new agreement, SAC will serve as the district’s official partner responsible for the sales, management, and deployment of corporate advertising sponsorships across various school assets.

This strategic partnership offers local companies a unique and highly effective mechanism to authentically engage with a valuable multi-generational audience, including parents, teachers, students, and community stakeholders. By utilizing family-friendly, district-approved marketing channels, local

businesses can elevate their brand visibility while directly aligning themselves with the support of public education.

School-based advertising has rapidly emerged as one of the most effective local marketing segments, boasting exceptionally high engagement rates and deep consumer trust. Unlike traditional media, school sponsorships carry an inherent sense of goodwill; consumers historically demonstrate increased loyalty toward businesses that visibly invest in the well-being and enrichment of local children and educators.

"We are thrilled to collaborate with Sarasota County Schools to build a program that benefits businesses and classrooms alike," said the Founder of The School Advertising Company, Keith Schachter. "School sponsorships are a rare win-win in advertising. It allows local brands to achieve unmatched visibility within their immediate market, while generating an entirely new, sustainable revenue source that stays right here in the community.

A defining and central feature of this contractual relationship is its robust commitment to fiscal goodwill. A significant majority of all sponsorship and advertising proceeds will be returned directly to Sarasota County Schools as unrestricted funds. Unlike highly regulated state or federal allocations, unrestricted funding gives school principals and district leaders the absolute flexibility to deploy resources where they are needed most urgently. These funds can be utilized to finance critical classroom technology, support extracurricular programs, enhance arts and athletic initiatives, or provide essential materials for teachers. Through this structured program, Sarasota County Schools and SAC ensure that all advertising materials meet strict guidelines for appropriateness, focusing exclusively on positive, family-centric messaging. Businesses interested in exploring current sponsorship and advertising opportunities are encouraged to contact The School Advertising Company to secure their placement for the upcoming school year.

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ABOUT SARASOTA COUNTY SCHOOLS

Sarasota County Schools is an award-winning public school district serving nearly 40,000 thousand students across Sarasota County, Florida. Committed to providing a world-class education, the district prides itself on academic excellence, innovative learning initiatives, and strong community partnerships that prepare students for future success in a global society.

ABOUT THE SCHOOL ADVERTISING COMPANY (SAC)

The School Advertising Company (SAC) is a specialized marketing agency that bridges the gap between public education

and local commerce. By creating mutually beneficial corporate sponsorship programs, SAC helps businesses grow their

local footprint while generating vital, unrestricted revenue streams for public schools in the markets that they serve.